Starbucks is offering a complimentary tall hot or iced coffee to members of its Starbucks Rewards program on Monday, February 10. This initiative is part of what the company is calling 'Starbucks Monday,' a day designed to help customers recover from the excitement of Super Bowl Sunday. To redeem the offer, members need to apply the Starbucks Monday coupon in the Starbucks app when placing an order or inform the barista while ordering in-store or at the drive-thru. Non-members can also take advantage of the offer by joining the program on the same day, though the redemption must occur in-store[1][2].

The free coffee offer is part of a series of strategic changes implemented by Starbucks' new CEO, Brian Niccol, who took over in September 2024. Niccol aims to revitalize the company by cutting down on its menu complexity and enhancing the customer experience. The company has recently brought back condiment bars, allowing customers to customize their drinks with various milk and sweetener options. Additionally, Starbucks has stopped charging for alternative milks like soy, oat, and almond milk at its company-owned locations[3][4].

In addition to the free coffee offer, Starbucks is focusing on building stronger connections with its customers. The company has instructed baristas to write personalized messages on coffee cups, such as affirmations and greetings. While some employees have expressed concerns about the time-consuming nature of this task, the initiative is part of Starbucks' strategy to create a welcoming and personalized experience for its patrons. These changes are also accompanied by the reintroduction of free refills for customers who choose to enjoy their drinks in-store[5][4].