Post Malone has teamed up with Oreo to release a limited-edition cookie featuring a unique swirled creme with salted caramel and shortbread flavors. The collaboration includes nine special embossments inspired by the artist's music and life. The cookies are being promoted through a Snapchat campaign, showcasing Post Malone in a creative ad that highlights the product's unique aspects.
Post Malone, the Grammy Award-nominated artist known for his eclectic style and music, has ventured into the world of snacks with a new collaboration with Oreo. This limited-edition release features a swirled creme filling combining salted caramel and shortbread flavors, sandwiched between a chocolate and golden Oreo wafer. Each package includes cookies with one of nine unique embossments, designed by Post Malone himself, making this a must-try for fans and cookie enthusiasts alike.
The Post Malone Oreo collaboration introduces a new flavor twist that combines salted caramel and shortbread creme, nestled between chocolate and golden Oreo wafers. This is the first time Oreo has attempted such a combination, and the result is a cookie that reflects Post Malone's diverse personality and tastes. "I really wanted to create a flavor that shows off my different sides – that was important to me," said Post Malone. The unique flavor profile was finalized after taste-testing numerous combinations, ultimately settling on the perfect blend that balances the sweetness of caramel with the comforting taste of shortbread [1].
Oreo has launched an innovative Snapchat campaign to promote the Post Malone collaboration, utilizing the platform's new in-chat ad format. The ad features Post Malone exploring an alien landscape with Oreos as natural resources, forging them into the ideal cookie. This creative approach aims to reach Snapchat's music-loving audience, as 79% of users cite music as a passion point. The campaign not only highlights the unique aspects of the cookie but also encourages direct purchases through a link embedded in the ad, leveraging Snapchat's extensive reach to drive consumer engagement and sales [3].
The limited-edition Post Malone Oreos are available for purchase at major retailers like Walmart, Target, and Amazon, priced at $4.99. Fans have been eagerly buying the cookies, and the unique designs, such as guitar picks and vinyl records, add a collectible aspect to the product. The collaboration has been well-received, with many fans appreciating the innovative flavor and design. "Can't believe they let me make my own OREO cookie. So happy everyone gets to try the taste twist," said Post Malone, expressing his excitement over the collaboration [4].
Post Malone's collaboration with Oreo is more than just a new cookie flavor; it's a creative fusion of music and culinary art. The limited-edition cookies not only offer a unique taste experience but also serve as a testament to Post Malone's influence across different domains. With strategic marketing efforts like the Snapchat campaign, these Oreos are set to capture the hearts of fans and cookie lovers alike. As Post Malone himself says, "hope you love it as much as I do, 'cause I think it's the best Oreo ever!"
"I really wanted to create a flavor that shows off my different sides – that was important to me." - Post Malone
"Can't believe they let me make my own OREO cookie. So happy everyone gets to try the taste twist." - Post Malone