Steven Cheung, known for his combative style as Trump's campaign spokesman, has been appointed as the White House Communications Director for Trump's second term. Cheung, who has a history with UFC and has worked on several Republican campaigns, is recognized for his fiery rhetoric and pragmatic relationships with the press.
Steven Cheung, former spokesperson for the Ultimate Fighting Championship and a longtime aide to Donald Trump, has been appointed as the White House Communications Director as Trump prepares for his second term. Cheung is noted for his pugilistic style during campaigns, often mirroring Trump's own confrontational rhetoric.
Steven Cheung's career trajectory has been marked by roles that capitalized on his aggressive communication style. Starting with his work for the Ultimate Fighting Championship, Cheung has been known for a no-holds-barred approach to public relations. His tenure with Trump began in 2016, and he has since been a key player in Trump's communications strategies, including serving as the director of rapid response during Trump's first presidency and leading communications for Trump's latest campaign [1] [2].
Throughout his career, Cheung has not shied away from making controversial statements, often echoing Trump's own divisive language. His comments have frequently targeted political opponents and the media, accusing them of bias and attacking their credibility. His role in Trump's campaigns often involved defending Trump's most contentious statements, framing them as misunderstood while attacking critics [1].
Despite his aggressive public persona, Cheung is reportedly well-respected among many journalists for his professionalism behind the scenes. His approach reflects a strategic balancing act, maintaining a combative public face while engaging constructively with media professionals. This dual approach has earned him both criticism and admiration, highlighting the complexities of his role within Trump's team [2].
Steven Cheung's appointment as the White House Communications Director is indicative of the tone and strategy the Trump administration intends to pursue in its second term. With a history of fiery rhetoric and a pragmatic approach to media relations, Cheung's role will be crucial in shaping the administration's public image and handling press interactions.
"He can barely put two coherent sentences together and slowly shuffles around like he has a full diaper in his pants, often falling on his ass in front of the world." - Steven Cheung