Starbucks has officially launched its 2024 holiday menu, featuring a mix of new and returning drinks and food items, along with iconic red holiday cups. The menu includes the debut of the Cran-Merry Orange Refresher, new cold foams, and holiday-themed pastries like the Turkey Sage Danish and Dark Toffee Bundt. The holiday cups feature a 'Merrier Together' theme with a palette of Starbucks’ green, cranberry red, and soft pastels. This seasonal offering begins on November 7 across all Starbucks locations.
As the holiday season approaches, Starbucks is set to bring back its much-anticipated red holiday cups, accompanied by a new and returning array of festive drinks and food items. Starting November 7, customers can enjoy a variety of beverages and treats designed to invoke the holiday spirit, from the Cran-Merry Orange Refresher to the classic Peppermint Mocha, amidst a décor of specially designed holiday cups.
Starbucks is introducing several new drinks this holiday season, including the Cran-Merry Orange Refresher, a vibrant drink made with cranberry, sweet orange, and warm spices. This drink is also available as a lemonade version or mixed with coconut milk. Additionally, the holiday menu features new cold foam options like Gingerbread Cream and Salted Pecan Cream, which can be added to any beverage for a festive twist. The food menu is also getting a holiday upgrade with items such as the Turkey Sage Danish and the Dark Toffee Bundt, offering flavors that resonate with the season.
This year's holiday cups at Starbucks are themed 'Merrier Together', featuring a blend of Starbucks’ traditional green and cranberry red, accented with soft pastels inspired by fondant icing. The design elements include vintage holiday ornaments and peppermints. The cups are available in several designs, including 'Warm Wishes', which features interconnected dots symbolizing togetherness. These cups not only hold the festive drinks but also embody the spirit of the holiday season, aiming to create a warm, communal atmosphere.
In line with its holiday cheer, Starbucks is also focusing on sustainability and efficiency. The coffee giant announced the removal of extra charges for non-dairy milk and efforts to streamline its menu. This initiative aims to reduce the complexity of drink preparation, thereby decreasing the time baristas spend on each order. Such changes are part of Starbucks' broader strategy to enhance service speed and consistency, ensuring that each visit to the coffeehouse is as enjoyable and swift as possible.
Starbucks' 2024 holiday menu and cup design reflect a blend of tradition and innovation, with new drinks and food items adding freshness to the beloved seasonal favorites. The company's efforts to streamline operations and introduce sustainable practices further demonstrate its commitment to enhancing customer experience while being mindful of environmental and operational efficiencies. As the holiday season kicks off, Starbucks hopes to bring more joy and connectivity to its customers through its festive offerings.
"I made a commitment that we’d get back to Starbucks, focusing on what has always set Starbucks apart – a welcoming coffeehouse where people gather and we serve the finest coffee handcrafted by our skilled baristas." - Brian Niccol