Weigel Broadcasting and the Milwaukee Bucks have renewed their partnership to broadcast five Bucks games for the second consecutive season on WMLW, The M. These games will be available over-the-air and will also be simulcast in Spanish on Telemundo Wisconsin. This collaboration aims to provide fans with easy and affordable access to watch their favorite team.
The partnership between Weigel Broadcasting and the Milwaukee Bucks, allowing the broadcast of Bucks games on free over-the-air television, enters its second year. This collaboration ensures that fans can enjoy NBA games conveniently and affordably, reflecting a growing trend of sports accessibility on public networks.
The broadcast schedule starts on December 4, with the Bucks playing the Atlanta Hawks. Other games include matchups against the San Antonio Spurs, Minnesota Timberwolves, Dallas Mavericks, and Denver Nuggets. The games will be aired on WMLW, known as The M, and will be simulcast in Spanish on Telemundo Wisconsin for broader accessibility.
The initiative to air games on free TV is part of a broader movement to make sports more accessible to the public. By broadcasting on over-the-air channels, Weigel Broadcasting is reaching out to a wider audience, potentially increasing viewership and fan engagement. This approach not only benefits fans who may not have access to paid TV services but also boosts the local community's involvement with the team.
Weigel Broadcasting Co. operates a variety of national television networks and local broadcast stations across the U.S. The company's strategy includes offering a mix of entertainment, local news, and sports broadcasts, which positions it as a significant player in the broadcasting industry. This partnership with the Bucks is an example of leveraging local sports to enhance their broadcast offerings and engage with a diverse audience.
The continued partnership between Weigel Broadcasting and the Milwaukee Bucks highlights the increasing trend of sports teams collaborating with broadcast networks to enhance fan accessibility and engagement. This initiative not only serves the fans by providing free access to games but also benefits the broadcasting company through increased viewership and community involvement.
"We are so proud to partner with the Bucks again this season to bring games to fans in an affordable and convenient way." - Anne Brown, Vice President and General Manager of WMLW
"In simulcasting select Bucks games in partnership with Weigel, we will give more fans an easy and affordable way to watch their favorite team." - Peter Feigin, President of the Bucks and Fiserv Forum