After a hiatus since 2019, the Victoria's Secret Fashion Show returns with a revamped image aiming for inclusivity and diversity. The show will feature iconic models like Tyra Banks and Ashley Graham, and performances from Cher and Blackpink's Lisa. It will be streamed on platforms like Amazon Prime Video and YouTube, emphasizing accessibility and a modern approach to viewership.
The Victoria's Secret Fashion Show, a hallmark event in the fashion industry, is making a grand comeback in 2024 after a pause that began in 2019 due to declining viewership and controversies surrounding inclusivity. This year’s show promises a celebration of diversity and glamour, featuring a lineup of high-profile models and performances by renowned artists, all streamed across multiple platforms to reach a global audience.
Victoria's Secret has revamped its brand image to align with contemporary values of inclusivity and body positivity. The 2024 show will not only bring back the traditional elements of glamour and high fashion but will also feature a diverse cast of models, including plus-size model Ashley Graham and transgender model Valentina Sampaio. This shift comes after the brand faced significant backlash for its lack of diversity and inclusion in past years.
The fashion show will be a high-energy event with performances from music legends like Cher and modern pop icons such as Blackpink's Lisa, ensuring an entertaining experience for viewers. For the first time, the show will be available on multiple streaming platforms, including Amazon Prime Video, YouTube, and TikTok, making it accessible to a global audience and adapting to the changing media consumption habits of younger demographics.
The return of the Victoria's Secret Fashion Show is a strategic move to reclaim its position in the lingerie market, which has seen increased competition and shifting consumer preferences. By embracing a more inclusive approach and leveraging modern digital platforms for broadcasting, Victoria's Secret aims to rejuvenate its brand image and appeal to a broader audience, ultimately hoping to boost its market share and consumer engagement.
The 2024 Victoria's Secret Fashion Show marks a significant transformation for the brand, embracing inclusivity and leveraging digital platforms to reach a global audience. This event not only represents a shift in the brand's marketing strategy but also reflects broader changes in the fashion industry, where diversity and accessibility are becoming increasingly important.
"We’ve read the comments and heard you. The Victoria’s Secret Fashion Show is BACK and will reflect who we are today, plus everything you know and love—the glamour, runway, wings, musical entertainment, and more!" - Victoria's Secret