Krispy Kreme has partnered with Dr Pepper to launch a limited-time 'Kickoff Collection' of doughnuts, celebrating the start of football season. The collection features a new Dr Pepper-flavored doughnut among other themed treats, available from August 23. This collaboration follows recent trends of cross-brand partnerships and is aimed at enhancing the gameday experience for fans.
In a sweet collaboration that marries iconic flavors, Krispy Kreme and Dr Pepper have teamed up to introduce a new line of doughnuts just in time for football season. The Krispy Kreme x Dr Pepper Kickoff Collection boasts a range of specially crafted doughnuts, blending the unique 23 flavors of Dr Pepper with the classic taste of Krispy Kreme's doughnuts. This partnership not only highlights the companies' innovative approaches to flavor but also their strategic timing with the onset of the football season, aiming to capture the excitement and fanfare of gameday traditions.
The featured item in the collection is the 'Dr Pepper Kickoff Doughnut,' a new creation that tops an original glazed doughnut with Dr Pepper-flavored frosting, burgundy sprinkles, and a white chocolate logo. Alongside this are the 'Buttercreme Goals Doughnut,' with green icing and a buttercreme flavored goal post, and the 'Kreme Filled Football Doughnut,' a football-shaped treat filled with white cream. These offerings are available for a limited time, aiming to offer fans a unique way to enjoy their favorite flavors during the football season.
To mark the launch, Krispy Kreme is offering $0 delivery from August 23-25 on all orders made through its app and website. This promotion not only serves to draw attention to the new collection but also to encourage usage of Krispy Kreme's digital ordering platforms, enhancing customer convenience. The strategy reflects a broader trend in the food industry where brands leverage limited-time offers and unique products to generate buzz and increase customer engagement.
The Krispy Kreme x Dr Pepper Kickoff Collection is available across the United States in all Krispy Kreme shops. Customers can purchase these special doughnuts in-shop, for pick-up at participating outlets, or via delivery through Krispy Kreme’s digital platforms. The collection is also available in a custom half-dozen box at select retailers, making it easy for fans to grab these treats wherever they are in the country.
The Krispy Kreme x Dr Pepper Kickoff Collection represents more than just a new flavor offering; it is a strategic alignment of two beloved brands during a key cultural moment — the start of football season. This collaboration not only caters to the taste buds of doughnut and soda fans alike but also cleverly capitalizes on the festive spirit of American football. Whether you're a fan of the sports or sweets, this collection promises to add a unique flavor to your celebrations.
"Two of America’s most loved flavors are about to become one amazing gameday sensation to make this the sweetest kickoff to football season ever." - Dave Skena, Global Chief Brand Officer for Krispy Kreme