Rep. Ilhan Omar's campaign was marked by a robust financial strategy and a focus on positive messaging. Unlike her 2022 campaign where she spent significantly less, this year, Omar's campaign expenditures topped $6.1 million, showcasing her serious commitment to retaining her seat. Her campaign ads highlighted her achievements and the support from President Biden, emphasizing her role in addressing key issues like abortion rights and healthcare. In contrast, her opponent, Don Samuels, who spent $1.2 million, attempted to portray Omar as disconnected from the district's needs, but failed to make significant inroads against her financial and incumbency advantages.

The primary was not just a contest between Omar and Samuels but also a reflection of broader national and party dynamics. Notably, Omar did not face the same level of external opposition from pro-Israel groups as some of her progressive peers. This lack of opposition from influential PACs like the United Democracy Project, which had actively worked against other 'Squad' members, allowed Omar to focus more on her campaign without counteracting external negative ads. Additionally, there were efforts by some conservative figures to influence the open primary by encouraging Republican voters to support Samuels, a strategy that ultimately did not materialize into a significant shift in votes.

With the primary win secured, Omar is set to face Republican Dalia Al-Aqidi in the general election. Given the strong Democratic lean of the 5th District and Omar's previous electoral performances, she is widely expected to maintain her seat. This election cycle will test Omar's continued appeal to her constituents amidst national debates and the evolving political landscape. Her focus remains on representing her district's progressive values while addressing both local and international issues, particularly those involving human rights and justice.