McDonald's introduces a new Collector's Meal featuring six collectible cups inspired by iconic Happy Meal toys and past collectibles. The meal is available all day, with options like a Sausage McMuffin or a Big Mac, depending on the time. The cups highlight beloved characters and designs from franchises like Barbie, Beanie Babies, and Shrek. Special events in Los Angeles and New York will celebrate the launch, offering unique experiences for those with Collector's Meal cups.
This summer, McDonald's taps into nostalgia with the introduction of its Collector's Meal, which includes six uniquely designed collectible cups. These cups feature designs from various iconic Happy Meal toys and collaborations over the years, such as Barbie, Beanie Babies, and Shrek. Available from August 13, the meal offers a nostalgic twist for both long-time fans and new generations.
Each of the six cups in the Collector's Meal showcases a different theme, celebrating McDonald's historical partnerships and fan-favorite characters. The themes include Barbie & Hot Wheels, Beanie Babies, Coca-Cola, Hello Kitty & Peanuts, Shrek, Jurassic Park & Minions, and McDonald's own iconic collectibles like the Grimace Glass and Boo Buckets. These cups are designed to evoke memories of past McDonald's experiences while introducing them to a new audience.
To celebrate the launch of the Collector's Meal, McDonald's is hosting special events on August 17. In Los Angeles, the Collector's Club Poolside Paradise at Santa Monica Pier will feature a DJ and limited-edition drinks, with admission free for those with a Collector's Meal cup. Similarly, in New York, fans can use their cups to unlock free rides on the Phoenix Roller Coaster at Coney Island. These events aim to create a festive atmosphere around the nostalgic launch.
McDonald's strategy with the Collector's Meal not only aims to bring back cherished memories but also to re-engage customers amid a challenging market. By leveraging nostalgia and the collectible nature of the cups, McDonald's seeks to enhance customer experience and drive traffic. The campaign includes a mix of in-person events and digital engagement, such as augmented reality experiences through Snapchat, showcasing a blend of modern marketing techniques with traditional collectible appeal.
McDonald's new Collector's Meal with collectible cups is a creative blend of nostalgia and modern marketing, aimed at both celebrating the brand's rich history and attracting a new generation of fans. By reviving classic designs and hosting engaging events, McDonald's hopes to strengthen its connection with customers and create memorable moments.
"There's an undeniable thrill when you snag that one elusive McDonald's collectible or the final piece to complete your collection." - Morgan Flatley