Xbox has partnered with Marvel to release a unique 'Cheeky Controller' themed after Deadpool's posterior, coinciding with the upcoming 'Deadpool & Wolverine' movie. This limited edition controller is not for sale but can be won through a global sweepstakes. Additionally, other Deadpool-themed items like a custom Xbox Series X and foam katanas are also part of the sweepstakes prizes, adding to the excitement around the movie's release on July 26.
In a playful marketing stunt, Xbox has teamed up with Marvel to create a Deadpool-themed wireless controller, dubbed the 'Cheeky Controller', which is modeled after the superhero’s notable rear end. This release aligns with the promotional activities for the upcoming film 'Deadpool & Wolverine'. The controller, along with other custom Xbox gear, will not hit the stores but will instead be available through a sweepstake, making it a rare collector's item for fans.
The Cheeky Controller is part of a promotional campaign for the 'Deadpool & Wolverine' movie. Fans eager to get their hands on this unique item must follow Xbox on social media and participate in the sweepstakes by reposting the official sweepstakes announcement. The controller is described as having a firm yet comfortable grip, inspired by Deadpool's 'buns of steel'. This campaign also features other exclusive items, including a custom Deadpool-themed Xbox Series X and foam replicas of Deadpool’s katanas, Bea and Arthur [1] [2] [3] [4] [5] [6].
The release of the Cheeky Controller is seen as a clever marketing move by Xbox and Marvel, leveraging the quirky nature of Deadpool to create buzz around the movie and the gaming brand. This approach follows a trend where exclusive, themed merchandise is used to engage fans and generate viral marketing moments. The controller itself, while functional, is more of a novelty item that underscores the playful and irreverent tone associated with Deadpool's character [1] [2].
The 'Deadpool & Wolverine' movie is set to be the only MCU film released this year, with high expectations pinned on its performance. Early previews have been positive, and the promotional campaigns, including quirky merchandise like the Cheeky Controller, are ramping up excitement. The film promises a blend of action, humor, and character-driven narrative that has been a hallmark of the Deadpool franchise [3] [4].
The collaboration between Xbox and Marvel for the 'Deadpool & Wolverine' movie highlights a growing trend in marketing where brands leverage popular culture to create unique, limited-edition products. While the Cheeky Controller itself may not be a game-changer in terms of functionality, it represents a savvy blend of humor and promotional strategy that resonates well with Deadpool's fanbase and collectors alike.