Marco's Pizza, a rapidly expanding American pizza brand, has opened its first store in Mexico City's Polanco neighborhood, marking a significant milestone in its international expansion strategy. The store is part of a 50-unit master franchise agreement aimed at developing locations in Mexico City and the State of Mexico over the next decade. This move is part of Marco's broader plan to increase its global presence, with future targets including the LATAM region, the Middle East, Europe, and Canada. The new store features innovative service options like a walk-up pick-up window and scooter delivery to enhance customer convenience.
Marco's Pizza, recognized as one of the fastest-growing pizza chains in the United States, has recently inaugurated its first franchise location in Mexico City, initiating a major expansion into the Mexican market. This strategic move is part of a larger plan to extend Marco's presence globally, with additional prospects in various international regions. The opening of this store in the upscale Polanco neighborhood signifies Marco's commitment to delivering its renowned pizza experience to new markets, leveraging local partnerships and innovative service methods to cater to urban customers.
The new Marco's Pizza store in Mexico City is the first of a planned 50 locations as per a master franchise agreement with Grupo Pizza Amantes SA de CV, a company with extensive experience in the restaurant and hospitality sectors. This partnership aims to leverage the group's local market knowledge and operational expertise to establish and expand Marco's footprint in the region. The choice of Polanco for the inaugural store aligns with Marco's strategy to target affluent neighborhoods, promising a high customer turnout and brand visibility.
Marco's new location in Mexico City features a 1,700 square foot space equipped with a unique walk-up pick-up window, enhancing customer convenience by facilitating easy order pickups. Additionally, the store is experimenting with scooter delivery services aimed at boosting delivery efficiency within the urban setting. These innovations are part of Marco's broader strategy to adapt to local market needs and preferences, ensuring a seamless customer experience while maintaining high service standards.
Following the opening in Mexico City, Marco's Pizza plans to continue its expansion both domestically and internationally. The brand has identified the LATAM region, the Middle East, Europe, and Canada as key areas for future growth. This global expansion strategy is supported by Marco's strong performance in existing markets, including over 60 locations across the Bahamas and Puerto Rico. The brand's focus on strategic market entry and high-quality service is expected to drive success in new regions as well.
Marco's Pizza's entry into the Mexican market marks a pivotal moment in its global expansion efforts. By partnering with experienced local operators and introducing service innovations, Marco's aims to build a strong presence in Mexico City and beyond. The strategic market entries, coupled with a commitment to quality and customer service, set the stage for Marco's continued growth and success in the international arena.
"Opening our first location in Mexico is a significant milestone for our brand, and we are thrilled to bring our delicious pizzas to the vibrant Polanco neighborhood in Mexico City." - Tony Libardi, Co-CEO & President of Marco's Pizza